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Prophet IAM has extensive experience in designing and leading benchmarking projects in the parks and recreation sector.
Parks Forum June 2005 – present. Develop strategic benchmarks for use by members of the Australasian Parks Forum organisation.
NZRA Yardstick Parks June 2001 – present. An international quantitative parks benchmarking project for the parks industry. Ensure that the project is sustainable and provides the level of information required by Councils. Undertake on site audits to ensure information provided is accurate. There are more than 100 member organisations in New Zealand, Australia and South Africa.
NZRA Yardstick Pools 2005 – present. A sister project to Yardstick Parks, this benchmarking project focuses on measuring the inputs into pool management and provision.
NZRA ParkCheck 2005 – present. Where Yardstick Parks measure the inputs into parks management and provision, ParkCheck is a benchmarked customer intercept survey project that measures the outputs – customer perceptions and satisfaction. This project is delivered in both New Zealand and Australia.
In addition to the usual summer survey period, organisations may also participate in a winter ParkCheck focused on destination parks and sports parks.
NZRA LeisureCheck 2008 – present. This is the new project in the Yardstick stable, and is the sister project to ParkCheck, but for pools and “dry” recreation facilities.
Yardstick Individual Analysis Reports 2003 – present. In depth analysis reports prepared for individual Yardstick members. These include Auckland City, Cornwall Park, Dunedin City, Hamilton City, Hastings District, Matamata-Piako District, Rodney District, Rotorua District, Tauranga City, Timaru District, Upper Hutt City, Waimakariri District, Waipa District Council, and in Australia Liverpool City, Port Stephens, Port Macquarrie-Hastings, and the City of Tea Tree Gully.
Hamilton City – Benchmarking of Parks Activities
April 2001 – May 2001. Develop a process to benchmark selected parks services with seven neighboring Councils. Undertake on site interviews with councils, record and report results in readable format. Present findings to staff.
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